“I think one of the most misunderstood things about business in America is that people are either doing things for altruistic reasons or they are greedy and selfish, just after profit. That type of dichotomy portrays a false image of business. It certainly is a false image of Whole Foods. The whole idea is to do both: The animals have to flourish, but in such a way that it’ll be cheap enough for the customers to buy it“. – John Mackey, Whole Foods CEO
Sometimes we find it hard to understand what a unique and special era in which we live. History is a narrative of famine, disease, and war, and we live in a time of relative peace and abundance. In fact, the average american has so many calories at our disposal, we can choose how we wish to consume them.
How else can we explain Whole Foods? It is a grocery store where we enter knowing we are going to pay more for most foods. Some enter the store for their exotic selection. Some for the techniques used in preparing the foods. Some for the nutritional claims of less processed foods. Others for claims of professed sustainability or for ethical reasons.
And individuals are responding to the Whole Foods message through their support. And the Whole Foods message is pure capitalism.
So, why do individuals generally have positive feelings about companies like Whole Foods and generally have reservations about capitalism? Whole Foods CEO John Mackey is writing a book on this subject. While we wait for a release date, let us learn more about the book and Mackey’s thoughts through the attached interview.